Generating Quality Content
More people are listening to podcasts every day and the education and income level of listeners is one of the highest when compared to other mediums.
If you want to position yourself as the educator and advocate for the success of your clientele by sharing your expert knowledge, then podcasting is a popular and fast way for generating quality content.
What are the Benefits of Podcasting?
- Share your brand message while gaining exposure in your market.
- Share the successes of clients you have worked with in the past.
- Position yourself as a leader
- Quickly generate quality, unique content for repurposing
Becoming a Market Influencer
A well thought out podcast series makes the ideal content for a niche related book, or maybe a collaboration book with other experts.
If you are an influencer in your market, then creating a podcast around what you do and inviting other entrepreneurs to take part is an excellent way to introduce yourself to new audiences.