Positioning Yourself At The Top
People want to work with the best and positioning yourself as the best in your industry allows you to target and attract the highest value clients who are willing to pay top dollar to work with you. Don’t you deserve to be paid top dollar for your services?
If the answer to that question is anything other than “YES” then you need to qualify yourself before thinking about a media appearance.
Am I qualified to be on TV?
- Are you in a position to help your clients solve their problems?
- Do you have the qualified knowledge and skills to solve their problems?
- Are you willing and able to help them solve those problems?
- Will the outcome of choosing you be of benefit to your clients wellbeing or business?
If the answer is YES to all these questions, then you are an expert in the eyes of your clients and you have an obligation to convince them that working with you is the best solution for them.