Podcasts are a great way to capture content for your business, but just recording a podcast and uploading it to your site is not going to bring much traffic. You need Podcast Marketing!
Podcasts need good marketing to get the traffic you need to grow your audience.
There are many ways to market your podcast episodes, but we have designed a system to not only get traffic to your podcast, but to help you rank for your important keywords too.
How To Market Your Podcast
The great thing about podcasts is they are evergreen content and naturally, you can create pretty good targeted posts with the content you capture on audio.
In our podcast marketing campaign, we take the audio and transcribe and edit it so we can use it on your website as well as create content for offsite content.
Once you have a page on your website that hosts your podcast, it is important to drive traffic to the page as well as links.
We have mastered this process using top quality websites and news release syndication to make sure Google sees your new website post, recognizes that it is getting traffic and links, and ranks it accordingly.
Podcast Marketing System
1. Audio recording uploaded to high traffic and domain authority website.
2. Podcast Syndication to some of the webs top trafficked sites
3. Podcast Transcription on Business Innovators Magazine
4. Article on Small Business Trendsetters
5. News release on Authority Presswire
6. News Release Distribution on Top News Sites
7. Use Authority Logos As “Trust Triggers” on your website.
Podcast Marketing done right can really position you as the expert in your industry and create a ton of content for your website. It also creates the backlinks needed to have each individual post rank well on the search engine results.
Control what people see when they search for you online with quality content on high authority third party domains.